Footfallcam Retail Analytics

Increase your Sales Conversions using Footfall Data

Since 2020, we've been pioneers in people counting technology, and our extensive experience and innovative solutions have benefited organizations across various sectors, including retail, public, education, and transport. Our product range spans from cost-effective beam counters to advanced overhead thermal and video systems, all complemented by our powerful software and reporting tools, delivering valuable insights to our customers.

Datazone Systems offers a versatile range of cost-effective Footfall Counting Systems to meet the footfall data needs of businesses across multiple sectors. We provide specialized solutions, including Footfallcam Retail Analytics, along with comprehensive business technology consultations.

Datazone Systems, based in Halifax, empowers retailers and shopping malls with a potent retail analytics tool from Footfallcam, delivering a comprehensive set of reports and analytics. The adept professionals at Datazone Systems collaborate closely with you to provide premium-grade solutions, ensuring that your business thrives with uninterrupted productivity and enhanced profitability. With us as your partner, you can direct your energies toward growing your business while resting assured that your IT needs are in expert hands.

Enterprise-Wide Analytics

Comprehensive insights to optimize labor, store performance, marketing effectiveness, merchandising, and real-estate investments. 

Benchmarking Data

Global insights and analytics based on over 165 billion shopper visits counted.

Global Expertise and Experience

A dedicated team that helps retailers understand the actions that will drive the greatest impacts.

Footfallcam Retail Analytics

People Counting Solutions in Halifax

FootfallCam is a British company founded by a team of experienced engineers with the vision of creating the most advanced people counting system in the market. After years of dedicated research and development, FootfallCam has evolved into a technologically sophisticated system with numerous world-first innovations. By providing meaningful retail analytics, FootfallCam has helped large retail chains boost their sales conversion rates and increase traffic flow.

FootfallCam People Counters are proudly engineered and manufactured in the UK. These counters are specifically designed for retail chains, requiring minimal maintenance, offering reliability, and delivering precisely what retailers need. It's a complete off-the-shelf solution, enabling retailers to seamlessly implement it in their stores and obtain definitive results regarding the number of customers entering their stores, thus calculating sales conversion rates – a key KPI for managing their businesses. The Footfall counter is now a must-have for retailers.

Footfall is an essential metric for understanding visitor behavior, preferences, and visit patterns. The key is to optimize all available resources and create as many opportunities as possible, leading to improved sales conversions and profit margins. Enhanced understanding of visitor behavior facilitates the development of effective marketing strategies, sales force planning, operational hours management, traffic flow strategies, and more.

Footfallcam Retail Analytics

How Retailers Use Footfall Data in Haifax, Nova Scotia

Sales Conversion

The revenue generated from your store may not accurately reflect the store's performance. For a more accurate insight into performance, it's best to consider the ratio of traffic count to the number of sales. This way, you will be able to determine that stores serving their customers better will have a higher conversion rate, regardless of whether their number of sales is higher or lower.

Common questions asked by C-level executives of retail chains, which can be answered by the sales conversion report, include:

  • What are my missed opportunity?
  • Which is the best performing store?
  • Which store have the highest traffic but under-performs?
Shopper visitor count  / outside traffic

Marketing Effectiveness

With FootfallCam Retail Analytics, you'll be able to evaluate and quantify the impact of marketing campaigns more specifically, based on store footfall, the number of new customers created, the visit frequency of customers, and the sales conversion rate. By utilizing the marketing effectiveness report, users can monitor the campaign's effectiveness across three different time frames, allowing for quantifiable performance assessment and effective budget allocation for each campaign, with the added benefit of expectation management.

Executives use this report to answer the following questions:

  • Was my advertisement enticing to attract passers-by in my area to my store?
  • Was there return on investment from the campaign that was held based on sales?
  • Did my campaign have a lasting impact and boost my brand image post campaign?
Staff Planning

Staff Planning

Staff optimization enables users to forecast the gains and losses associated with operating during different hours and helps them decide whether to extend or shorten operating hours. FootfallCam users can optimize their daily operational practices by identifying the ideal operating hours to maximize sales opportunities, determining the right number of staff needed to serve incoming traffic, and providing better services to customers.

Store-level managers utilize the staff planning report to answer the following questions:

  • Do I have a shortage of staff personnel on the sales floor during peak hours?
  • Are my human resources allocated efficiently during non-peak hours?
  • How many staff should I allocate on upcoming holidays to serve my customers?

Why Datazone Systems?


We are continually evolving and adapting to provide the best to meet customer standards, and thus, we never compromise on the quality of our products.


Our sales and support staff are extensively trained to provide you with the most efficient level of service.


Our sales and support staff are extensively trained so they can provide you with the most efficient level of service.


Our extensive inventory of products and the wide variety of solutions we offer provide you with a non-exhaustive list to choose from.


Through establishing partnerships with various technology vendors and sourcing products directly, we are able to provide you with the best possible prices.